How to succeed in journalism
How Britain's most established news brands are reinventing themselves for the digital age
Leaders from The Times, Sky News and Reuters reveal why chasing fewer but more engaged readers - and embracing AI as a creative tool rather than a threat - is proving more profitable than old-school mass reach strategies
Posted by Jacob Granger on 27/05/25How UK local news entrepreneurs are building sustainable businesses
A TikTok master with 100m views, a paywall pioneer with 3,000 subscribers, and a community visionary backed by local businesses share their strategies for making independent journalism pay beyond ads
Posted by Jacob Granger on 22/05/25Breaking through the growth ceiling: how The New Statesman and Dennik N went from stagnant to soaring
Slovakia's Dennik N broke three years of subscriber stagnation with an innovative anniversary campaign, while The New Statesman transformed podcasts from a side project into a powerful growth engine – both offering valuable lessons for media companies hitting plateaus
Posted by Jacob Granger on 21/05/25Gear, apps and workflows: Rob Layton's complete mobile journalism checklist
Smartphone content creation expert answers all your questions
Posted by Jacob Granger on 10/04/25Five free AI-powered transcription tools for journalists
Try them out
Posted by Caroline Scott, Isabel Meszaros, Jacob Granger on 04/04/25How to grow and sustain readership when you run your own news project
Balance quality content with strategic growth
Posted by Cristiana Bedei on 01/04/25Why user needs have the power to stop audiences feeling overwhelmed by the news
A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important
Posted by Marcela Kunova on 19/03/25Schibsted gives young audiences what they want: transparency on editorial decisions
The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance
Posted by Jacob Granger on 13/03/25The four-step subscription lifecycle: engagement, conversion, retention and win-backs
How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks
Posted by Madeleine White on 28/02/2510 media industry trends to watch in 2025
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Posted by Marcela Kunova on 02/01/25Who to follow: 27 women covering the independent publishing sector
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
Posted by Marcela Kunova on 26/06/24Five audience growth and revenue strategies from outside the UK
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
Posted by Jacob Granger on 24/06/24RISJ Digital News Report 2024: Three essential points for your newsroom
Top insights about paying for news, audiences' views on AI, social and video platforms, user needs and trust in news
Posted by Jacob Granger on 17/06/24Five things lecturers wish they knew before teaching journalism
"Be prepared to question, adapt or abandon some of your cherished assumptions about what the industry gets right and wrong"
Posted by Lewis Eyre on 04/06/24Next >
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The autocrat's playbook: How democracy dies and what we can do to stop it
Reporters who have worked under Putin, Erdogan and the Taliban share what they have learned about how autocrats consolidate power and how communities can fight back against the erosion of democratic freedom
Posted by Jacob Granger on 27/05/25